Selectable items providing post-viewing context actions

ABSTRACT

Method of generating selectable items providing post-viewing context actions starts with a processor receiving a media content item with first media overlay from first client device. Processor causes an active notification associated with the media content item to be displayed on a notification user interface by a second client device. Processor receives a selection of the active notification from the second client device and in response to receiving the selection of the active notification, causes the media content item to be displayed by the second client device. The processor, in response to the media content item being displayed by the second client device, causes the second client device to display the notification user interface comprising an inactive notification and a first selectable item that is associated with the first media overlay. Other embodiments are described herein.

CLAIM OF PRIORITY

This application claims the benefit of priority to U.S. ProvisionalApplication Ser. No. 63/046,564 filed Jun. 30, 2020, which isincorporated herein by reference in its entirety.

BACKGROUND

Electronic messaging, particularly instant messaging, continues to growglobally in popularity. Users are quickly able to share with one anotherelectronic media content items including text, electronic images, audio,and video instantly.

BRIEF DESCRIPTION OF THE SEVERAL VIEWS OF THE DRAWINGS

In the drawings, which are not necessarily drawn to scale, like numeralsmay describe similar components in different views. To easily identifythe discussion of any particular element or act, the most significantdigit or digits in a reference number refer to the figure number inwhich that element is first introduced. Some embodiments are illustratedby way of example, and not limitation, in the figures of theaccompanying drawings in which:

FIG. 1 is a diagrammatic representation of a networked environment inwhich the present disclosure may be deployed, in accordance with someexamples.

FIG. 2 is a diagrammatic representation of a messaging system, inaccordance with some examples, that has both client-side and server-sidefunctionality.

FIG. 3 is a diagrammatic representation of a data structure asmaintained in a database, in accordance with some examples.

FIG. 4 is a diagrammatic representation of a message, in accordance withsome examples.

FIG. 5 is a flowchart for an access-limiting process, in accordance withsome examples.

FIG 6 illustrates an interface 600 in accordance with one embodiment.

FIG. 7 illustrates an interface 700 in accordance with one embodiment.

FIG. 8 illustrates an interface elements 800 in accordance with oneembodiment.

FIG 9 illustrates an interface 900 in accordance with one embodiment.

FIG. 10 illustrates an interface elements 1000 in accordance with oneembodiment.

FIG. 11 illustrates an interface 1100 in accordance with one embodiment.

FIG. 12 illustrates an interface 1200 in accordance with one embodiment.

FIG. 13 is a flowchart for a process 1300 in accordance with oneembodiment.

FIG. 14 is a diagrammatic representation of a machine in the form of acomputer system within which a set of instructions may be executed forcausing the machine to perform any one or more of the methodologiesdiscussed herein, in accordance with some examples.

FIG. 15 is a block diagram showing a software architecture within whichexamples may be implemented.

DETAILED DESCRIPTION

With the increasing number of users on social networking systems, eachuser also has a growing network of individuals that she follows.Therefore, in order to maintain the user's engagement on socialnetworking systems, it is paramount that the systems have the ability topresent to each user the media content items that are most interestingor relevant to her. In addition to the need to curate the media contentitems, the social networking systems are also presented with thechallenge of providing a graphical user interface that captivates theuser's attention and allows her to view the curated media content itemsand further interact the network of individuals that she follows.

In messaging systems, users are connected to a variety of other usersand can share media content items such as images and videos. These mediacontent items can include media overlays that are context items (e.g.,user tags, location tags, video game invitations, etc.) that areselectable while the media content items are being viewed by therecipient user. Some media content items are ephemeral such that themedia content item is only available to viewing a set number of times(e.g., once, replay once, etc.) or for a predetermined time frame (e.g.,24 hours). Users often forget to or do not have the time to take action(e.g., activating by selection) the media overlays that are contextitems while the media content item is being displayed. If the mediacontent item is ephemeral, the users will miss the opportunity to takeaction on the media overlays.

Embodiments of the present disclosure improve the functionality ofelectronic messaging software and systems by recognizing that the usermay want to revisit the media overlays that are context itemspost-viewing the ephemeral media content items.

Specifically, the embodiments of the present disclosure, in response tothe media content item being displayed, generates context selectableitems that are associated with the media overlays that are included inthe media content item and causes the context selectable items to bedisplayed on the recipient user's client device to provide the recipientuser with another opportunity to take action on the media overlay. Byproviding the recipient user's ability to take action on the mediaoverlays post-viewing the ephemeral media content item, the userengagement with the messaging system can be further increased.

Networked Computing Environment

FIG. 1 is a block diagram showing an example messaging system 100 forexchanging data (e.g., messages and associated content) over a network.The messaging system 100 includes multiple instances of a client device106, each of which hosts a number of applications, including a messagingclient 108. Each messaging client 108 is communicatively coupled toother instances of the messaging client 108 and a messaging serversystem 104 via a network 102 (e.g., the Internet).

A messaging client 108 is able to communicate and exchange data withanother messaging client 108 and with the messaging server system 104via the network 102. The data exchanged between messaging client 108,and between a messaging client 108 and the messaging server system 104,includes functions (e.g., commands to invoke functions) as well aspayload data (e.g., text, audio, video or other multimedia data).

The messaging server system 104 provides server-side functionality viathe network 102 to a particular messaging client 108. While certainfunctions of the messaging system 100 are described herein as beingperformed by either a messaging client 108 or by the messaging serversystem 104, the location of certain functionality either within themessaging client 108 or the messaging server system 104 may be a designchoice. For example, it may be technically preferable to initiallydeploy certain technology and functionality within the messaging serversystem 104 but to later migrate this technology and functionality to themessaging client 108 where a client device 106 has sufficient processingcapacity.

The messaging server system 104 supports various services and operationsthat are provided to the messaging client 108. Such operations includetransmitting data to, receiving data from, and processing data generatedby the messaging client 108. This data may include message content,client device information, geolocation information, media augmentationand overlays, message content persistence conditions, social networkinformation, and live event information, as examples. Data exchangeswithin the messaging system 100 are invoked and controlled throughfunctions available via user interfaces (UIs) of the messaging client108,

Turning now specifically to the messaging server system 104, anApplication Program Interface (API) server 112 is coupled to, andprovides a programmatic interface to, application servers 110. Theapplication servers 110 are communicatively coupled to a database server116, which facilitates access to a database 122 that stores dataassociated with messages processed by the application servers 110.Similarly, a web server 124 is coupled to the application servers 110,and provides web-based interfaces to the application servers 110. Tothis end, the web server 124 processes incoming network requests overthe Hypertext Transfer Protocol (HTTP) and several other relatedprotocols.

The Application Program Interface (API) server 112 receives andtransmits message data (e.g., commands and message payloads) between theclient device 106 and the application servers 110. Specifically, theApplication Program Interface (API) server 112 provides a set ofinterfaces (e.g., routines and protocols) that can be called or queriedby the messaging client 108 in order to invoke functionality of theapplication servers 110. The Application Program Interface (API) server112 exposes various functions supported by the application servers 110,including account registration, login functionality, the sending ofmessages, via the application servers 110, from a particular messagingclient 108 to another messaging client 108, the sending of media files(e.g., images or video) from a messaging client 108 to a messagingserver 114, and for possible access by another messaging client 108, thesettings of a collection of media data (e.g., story), the retrieval of alist of friends of a user of a client device 106, the retrieval of suchcollections, the retrieval of messages and content, the addition anddeletion of entities e.g., friends) to an entity graph (e.g., a socialgraph), the location of friends within a social graph, and opening anapplication event (e.g., relating to the messaging client 108).

The application servers 110 host a number of server applications andsubsystems, including for example a messaging server 114, an imageprocessing server 118, and a social network server 120. The messagingserver 114 implements a number of message processing technologies andfunctions, particularly related to the aggregation and other processingof content (e.g., textual and multimedia content) included in messagesreceived from multiple instances of the messaging client 108. As will bedescribed in further detail, the text and media content from multiplesources may be aggregated into collections of content (e.g., calledstories or galleries). These collections are then made available to themessaging client 108. Other processor and memory intensive processing ofdata may also be performed server-side by the messaging server 114, inview of the hardware requirements for such processing.

The application servers 110 also include an image processing server 118that is dedicated to performing various image processing operations,typically with respect to images or video within the payload of amessage sent from or received at the messaging server 114.

The social network server 120 supports various social networkingfunctions and services and makes these functions and services availableto the messaging server 114. To this end, the social network server 120maintains and accesses an entity graph 308 (as shown in FIG. 3) withinthe database 122. Examples of functions and services supported by thesocial network server 120 include the identification of other users ofthe messaging system 100 with which a particular user has relationshipsor is “following,” and also the identification of other entities andinterests of a particular user.

System Architecture

FIG. 2 is a block diagram illustrating further details regarding themessaging system 100, according to some examples. Specifically, themessaging system 100 is shown to comprise the messaging client 108 andthe application servers 110. The messaging system 100 embodies a numberof subsystems, which are supported on the client-side by the messagingclient 108 and on the server-side by the application servers 110. Thesesubsystems include, for example, an ephemeral timer system 202, acollection management system 204, an augmentation system 206, a mapsystem 210, and a game system 212.

The ephemeral timer system 202 is responsible for enforcing thetemporary or time-limited access to content by the messaging client 108and the messaging server 114. The ephemeral timer system 202incorporates a number of timers that, based on duration and displayparameters associated with a message, or collection of messages (e.g., astory), selectively enable access (e.g., for presentation and display)to messages and associated content via the messaging client 108. Furtherdetails regarding the operation of the ephemeral timer system 202 areprovided below.

The collection management system 204 is responsible for managing sets orcollections of media (e.g., collections of text, image video, and audiodata). A collection of content (e.g., messages, including images, video,text, and audio) may be organized into an “event gallery” or an “eventstory.” Such a collection may be made available for a specified timeperiod, such as the duration of an event to which the content relates.For example, content relating to a music concert may be made availableas a “story” for the duration of that music concert. The collectionmanagement system 204 may also be responsible for publishing an iconthat provides notification of the existence of a particular collectionto the user interface of the messaging client 108.

The collection management system 204 furthermore includes a curationinterface 208 that allows a collection manager to manage and curate aparticular collection of content. For example, the curation interface208 enables an event organizer to curate a collection of contentrelating to a specific event (e.g., delete inappropriate content orredundant messages). Additionally, the collection management system 204employs machine vision (or image recognition technology) and contentrules to automatically curate a content collection. In certain examples,compensation may be paid to a user for the inclusion of user-generatedcontent into a collection. In such cases, the collection managementsystem 204 operates to automatically make payments to such users for theuse of their content.

The augmentation system 206 provides various functions that enable auser to augment (e.g., annotate or otherwise modify or edit) mediacontent associated with a message. For example, the augmentation system206 provides functions related to the generation and publishing of mediaoverlays for messages processed by the messaging system 100. Theaugmentation system 206 operatively supplies a media overlay oraugmentation (e.g., an image filter) to the messaging client 108 basedon a geolocation of the client device 106. In another example, theaugmentation system 206 operatively supplies a media overlay to themessaging client 108 based on other information, such as social networkinformation of the user of the client device 106. A media overlay mayinclude audio and visual content and visual effects. Examples of audioand visual content include pictures, texts, logos, animations, and soundeffects. An example of a visual effect includes color overlaying. Theaudio and visual content or the visual effects can be applied to a mediacontent item (e.g., a photo) at the client device 106. For example, themedia overlay may include text or image that can be overlaid on top of aphotograph taken by the client device 106. In another example, the mediaoverlay includes an identification of a location overlay (e.g., Venicebeach), a name of a live event, or a name of a merchant overlay (e.g.,Beach Coffee House). In another example, the augmentation system 206uses the geolocation of the client device 106 to identify a mediaoverlay that includes the name of a merchant at the geolocation of theclient device 106. The media overlay may include other indiciaassociated with the merchant. The media overlays may be stored in thedatabase 122 and accessed through the database server 116.

In some examples, the augmentation system 206 provides a user-basedpublication platform that enables users to select a geolocation on a mapand upload content associated with the selected geolocation. The usermay also specify circumstances under which a particular media overlayshould be offered to other users. The augmentation system 206 generatesa media overlay that includes the uploaded content and associates theuploaded content with the selected geolocation.

In other examples, the augmentation system 206 provides a merchant-basedpublication platform that enables merchants to select a particular mediaoverlay associated with a geolocation via a bidding process. Forexample, the augmentation system 206 associates the media overlay of thehighest bidding merchant with a corresponding geolocation for apredefined amount of time.

The map system 210 provides various geographic location functions, andsupports the presentation of map-based media content and messages by themessaging client 108. For example, the map system 210 enables thedisplay of user icons or avatars (e.g., stored in profile data 316) on amap to indicate a current or past location of “friends” of a user, aswell as media content (e.g., collections of messages includingphotographs and videos) generated by such friends, within the context ofa map. For example, a message posted by a user to the messaging system100 from a specific geographic location may be displayed within thecontext of a map at that particular location to “friends” of a specificuser on a map interface of the messaging client 108. A user canfurthermore share his or her location and status information (e.g.,using an appropriate status avatar) with other users of the messagingsystem 100 via the messaging client 108, with this location and statusinformation being similarly displayed within the context of a mapinterface of the messaging client 108 to selected users.

The game system 212 provides various gaming functions within the contextof the messaging client 108. The messaging client 108 provides a gameinterface providing a list of available games that can be launched by auser within the context of the messaging client 108, and played withother users of the messaging system 100. The messaging system 100further enables a particular user to invite other users to participatein the play of a specific game, by issuing invitations to such otherusers from the messaging client 108. The messaging client 108 alsosupports both the voice and text messaging (e.g., chats) within thecontext of gameplay, provides a leaderboard for the games, and alsosupports the provision of in-game rewards (e.g., coins and items).

Data Architecture

FIG. 3 is a schematic diagram illustrating data structures 300, whichmay be stored in the database 122 of the messaging server system 104,according to certain examples. While the content of the database 122 isshown to comprise a number of tables, it will be appreciated that thedata could be stored in other types of data structures (e.g., as anobject-oriented database).

The database 122 includes message data stored within a message table302. This message data includes, for any particular one message, atleast message sender data, message recipient (or receiver) data, and apayload. Further details regarding information that may be included in amessage, and included within the message data stored in the messagetable 302 is described below with reference to FIG. 4.

An entity table 306 stores entity data, and is linked (e.g.,referentially) to an entity graph 308 and profile data 316. Entities forwhich records are maintained within the entity table 306 may includeindividuals, corporate entities, organizations, objects, places, events,and so forth. Regardless of entity type, any entity regarding which themessaging server system 104 stores data may be a recognized entity. Eachentity is provided with a unique identifier, as well as an entity typeidentifier (not shown).

The entity graph 308 stores information regarding relationships andassociations between entities. Such relationships may be social,professional (e.g., work at a common corporation or organization)interested-based or activity-based, merely for example.

The profile data 316 stores multiple types of profile data about aparticular entity. The profile data 316 may be selectively used andpresented to other users of the messaging system 100, based on privacysettings specified by a particular entity. Where the entity is anindividual, the profile data 316 includes, for example, a user name,telephone number, address, settings (e.g., notification and privacysettings), as well as a user-selected avatar representation (orcollection of such avatar representations). A particular user may thenselectively include one or more of these avatar representations withinthe content of messages communicated via the messaging system 100, andon map interfaces displayed by messaging clients 108 to other users. Thecollection of avatar representations may include “status avatars,” whichpresent a graphical representation of a status or activity that the usermay select to communicate at a particular time.

Where the entity is a group, the profile data 316 for the group maysimilarly include one or more avatar representations associated with thegroup, in addition to the group name, members, and various settings(e.g., notifications) for the relevant group.

The database 122 also stores augmentation data, such as overlays orfilters, in an augmentation table 310. The augmentation data isassociated with and applied to videos (for which data is stored in avideo table 304) and images (for which data is stored in an image table312).

Filters, in one example, are overlays that are displayed as overlaid onan image or video during presentation to a recipient user. Filters maybe of various types, including user-selected filters from a set offilters presented to a sending user by the messaging client 108 when thesending user is composing a message. Other types of filters includegeolocation filters (also known as geo-filters), which may be presentedto a sending user based on geographic location. For example, geolocationfilters specific to a neighborhood or special location may be presentedwithin a user interface by the messaging client 108, based ongeolocation information determined by a Global Positioning System (GPS)unit of the client device 106.

Another type of filter is a data filter, which may be selectivelypresented to a sending user by the messaging client 108, based on otherinputs or information gathered by the client device 106 during themessage creation process. Examples of data filters include currenttemperature at a specific location, a current speed at which a sendinguser is traveling, battery life for a client device 106, or the currenttime.

Other augmentation data that may be stored within the image table 312includes augmented reality content items (e.g., corresponding toapplying Lenses or augmented reality experiences. An augmented realitycontent item may be a real-time special effect and sound that may beadded to an image or a video.

As described above, augmentation data includes augmented reality contentitems, overlays, image transformations, AR images, and similar termsrefer to modifications that may be applied to image data (e.g., videosor images). This includes real-time modifications, which modify an imageas it is captured using device sensors (e.g., one or multiple cameras)of a client device 106 and then displayed on a screen of the clientdevice 106 with the modifications. This also includes modifications tostored content, such as video clips in a gallery that may be modified.For example, in a client device 106 with access to multiple augmentedreality content items, a user can use a single video clip with multipleaugmented reality content items to see how the different augmentedreality content items will modify the stored clip. For example, multipleaugmented reality content items that apply different pseudorandommovement models can be applied to the same content by selectingdifferent augmented reality content items for the content. Similarly,real-time video capture may be used with an illustrated modification toshow how video images currently being captured by sensors of a clientdevice 106 would modify the captured data. Such data may simply bedisplayed on the screen and not stored in memory, or the contentcaptured by the device sensors may be recorded and stored in memory withor without the modifications (or both). In some systems, a previewfeature can show how different augmented reality content items will lookwithin different windows in a display at the same time. This can, forexample, enable multiple windows with different pseudorandom animationsto be viewed on a display at the same time.

Data and various systems using augmented reality content items or othersuch transform systems to modify content using this data can thusinvolve detection of objects (e.g., faces, hands, bodies, cats, dogs,surfaces, objects, etc.), tracking of such objects as they leave, enter,and move around the field of view in video frames, and the modificationor transformation of such objects as they are tracked. In variousembodiments, different methods for achieving such transformations may beused. Some examples may involve generating a three-dimensional meshmodel of the object or objects, and using transformations and animatedtextures of the model within the video to achieve the transformation. Inother examples, tracking of points on an object may be used to place animage or texture (which may be two dimensional or three dimensional) atthe tracked position. In still further examples, neural network analysisof video frames may be used to place images, models, or textures incontent (e.g., images or frames of video). Augmented reality contentitems thus refer both to the images, models, and textures used to createtransformations in content, as well as to additional modeling andanalysis information needed to achieve such transformations with objectdetection, tracking, and placement.

Real-time video processing can be performed with any kind of video data(e.g., video streams, video files, etc.) saved in a memory of acomputerized system of any kind. For example, a user can load videofiles and save them in a memory of a device, or can generate a videostream using sensors of the device. Additionally, any objects can beprocessed using a computer animation model, such as a human's face andparts of a human body, animals, or non-living things such as chairs,cars, or other objects.

In some examples, when a particular modification is selected along withcontent to be transformed, elements to be transformed are identified bythe computing device, and then detected and tracked if they are presentin the frames of the video. The elements of the object are modifiedaccording to the request for modification, thus transforming the framesof the video stream. Transformation of frames of a video stream can beperformed by different methods for different kinds of transformation.For example, for transformations of frames mostly referring to changingforms of object's elements characteristic points for each element of anobject are calculated (e.g., using an Active Shape Model (ASM) or otherknown methods). Then, a mesh based on the characteristic points isgenerated for each of the at least one element of the object. This meshused in the following stage of tracking the elements of the object inthe video stream. In the process of tracking, the mentioned mesh foreach element is aligned with a position of each element. Then,additional points are generated on the mesh. A first set of first pointsis generated for each element based on a request for modification, and aset of second points is generated for each element based on the set offirst points and the request for modification. Then, the frames of thevideo stream can be transformed by modifying the elements of the objecton the basis of the sets of first and second points and the mesh. Insuch method, a background of the modified object can be changed ordistorted as well by tracking and modifying the background.

In some examples, transformations changing some areas of an object usingits elements can be performed by calculating characteristic points foreach element of an object and generating a mesh based on the calculatedcharacteristic points. Points are generated on the mesh, and thenvarious areas based on the points are generated. The elements of theobject are then tracked by aligning the area for each element with aposition for each of the at least one element, and properties of theareas can be modified based on the request for modification, thustransforming the frames of the video stream. Depending on the specificrequest for modification properties of the mentioned areas can betransformed in different ways. Such modifications may involve changingcolor of areas; removing at least some part of areas from the frames ofthe video stream; including one or more new objects into areas which arebased on a request for modification; and modifying or distorting theelements of an area or object. In various embodiments, any combinationof such modifications or other similar modifications may be used. Forcertain models to be animated, some characteristic points can beselected as control points to be used in determining the entirestate-space of options for the model animation.

In some examples of a computer animation model to transform image datausing face detection, the face is detected on an image with use of aspecific face detection algorithm (e.g., Viola-Jones). Then, an ActiveShape Model (ASM) algorithm is applied to the face region of an image todetect facial feature reference points.

In other examples, other methods and algorithms suitable for facedetection can be used. For example, in some embodiments, features arelocated using a landmark, which represents a distinguishable pointpresent in most of the images under consideration. For facial landmarks,for example, the location of the left eye pupil may be used. If aninitial landmark is not identifiable (e.g., if a person has aneyepatch), secondary landmarks may be used. Such landmark identificationprocedures may be used for any such objects. In some examples, a set oflandmarks forms a shape. Shapes can be represented as vectors using thecoordinates of the points in the shape. One shape is aligned to anotherwith a similarity transform (allowing translation, scaling, androtation) that minimizes the average Euclidean distance between shapepoints. The mean shape is the mean of the aligned training shapes.

In some examples, a search for landmarks from the mean shape aligned tothe position and size of the face determined by a global face detectoris started. Such a search then repeats the steps of suggesting atentative shape by adjusting the locations of shape points by templatematching of the image texture around each point and then conforming thetentative shape to a global shape model until convergence occurs. Insome systems, individual template matches are unreliable, and the shapemodel pools the results of the weak template matches to form a strongeroverall classifier. The entire search is repeated at each level in animage pyramid, from coarse to fine resolution.

A transformation system can capture an image or video stream on a clientdevice the client device 106) and perform complex image manipulationslocally on the client device 106 while maintaining a suitable userexperience, computation time, and power consumption. The complex imagemanipulations may include size and shape changes, emotion transfers(e.g., changing a face from a frown to a smile), state transfers (e.g.,aging a subject, reducing apparent age, changing gender), styletransfers, graphical element application, and any other suitable imageor video manipulation implemented by a convolutional neural network thathas been configured to execute efficiently on the client device 106.

In some examples, a computer animation model to transform image data canhe used by a system where a user may capture an image or video stream ofthe user (e.g., a selfie) using a client device 106 having a neuralnetwork operating as part of a messaging client application 104operating on the client device 106, The transformation system operatingwithin the messaging client 108 determines the presence of a face withinthe image or video stream and provides modification icons associatedwith a computer animation model to transform image data, or the computeranimation model can be present as associated with an interface describedherein. The modification icons include changes that may be the basis formodifying the user's face within the image or video stream as part ofthe modification operation. Once a modification icon is selected, thetransform system initiates a process to convert the image of the user toreflect the selected modification icon (e.g., generate a smiling face onthe user). A modified image or video stream may he presented in agraphical user interface displayed on the client device 106 as soon asthe image or video stream is captured, and a specified modification isselected. The transformation system may implement a complexconvolutional neural network on a portion of the image or video streamto generate and apply the selected modification. That is, the user maycapture the image or video stream and be presented with a modifiedresult in real-time or near real-time once a modification icon has beenselected. Further, the modification may be persistent while the videostream is being captured, and the selected modification icon remainstoggled. Machine taught neural networks may be used to enable suchmodifications.

The graphical user interface, presenting the modification performed bythe transform system, may supply the user with additional interactionoptions. Such options may he based on the interface used to initiate thecontent capture and selection of a particular computer animation model(e.g., initiation from a content creator user interface). In variousembodiments, a modification may be persistent after an initial selectionof a modification icon. The user may toggle the modification on or offby tapping or otherwise selecting the face being modified by thetransformation system and store it for later viewing or browse to otherareas of the imaging application. Where multiple faces are modified bythe transformation system, the user may toggle the modification on oroff globally by tapping or selecting a single face modified anddisplayed within a graphical user interface. In some embodiments,individual faces, among a group of multiple faces, may be individuallymodified, or such modifications may be individually toggled by tappingor selecting the individual face or a series of individual facesdisplayed within the graphical user interface.

A story table 314 stores data regarding collections of messages andassociated image, video, or audio data, which are compiled into acollection (e.g., a story or a gallery). The creation of a particularcollection may be initiated by a particular user (e.g., each user forwhich a record is maintained in the entity table 306). A user may createa “personal story” in the form of a collection of content that has beencreated and sent/broadcast by that user. To this end, the user interfaceof the messaging client 108 may include an icon that is user-selectableto enable a sending user to add specific content to his or her personalstory.

A collection may also constitute a “live story,” which is a collectionof content from multiple users that is created manually, automatically,or using a combination of manual and automatic techniques. For example,a “live story” may constitute a curated stream of user-submitted contentfrom varies locations and events. Users whose client devices havelocation services enabled and are at a common location event at aparticular time may, for example, be presented with an option, via auser interface of the messaging client 108, to contribute content to aparticular live story. The live story may be identified to the user bythe messaging client 108, based on his or her location. The end resultis a “live story” told from a community perspective.

A further type of content collection is known as a “location story,”which enables a user whose client device 106 is located within aspecific geographic location (e.g., on a college or university campus)to contribute to a particular collection. In some examples, acontribution to a location story may require a second degree ofauthentication to verify that the end user belongs to a specificorganization or other entity (e.g., is a student on the universitycampus).

As mentioned above, the video table 304 stores video data that, in oneexample, is associated with messages for which records are maintainedwithin the message table 302. Similarly, the image table 312 storesimage data associated with messages for which message data is stored inthe entity table 306. The entity table 306 may associate variousaugmentations from the augmentation table 310 with various images andvideos stored in the image table 312 and the video table 304.

Data Communications Architecture

FIG. 4 is a schematic diagram illustrating a structure of a message 400,according to some examples, generated by a messaging client 108 forcommunication to a further messaging client 108 or the messaging server114. The content of a particular message 400 is used to populate themessage table 302 stored within the database 122, accessible by themessaging server 114. Similarly, the content of a message 400 is storedin memory as “in-transit” or “in-flight” data of the client device 106or the application servers 110. A message 400 is shown to include thefollowing example components:

-   -   message identifier 402: a unique identifier that identifies the        message 400.    -   message text payload 404: text, to be generated by a user via a        user interface of the client device 106, and that is included in        the message 400.    -   message image payload 406: image data, captured by a camera        component of a client device 106 or retrieved from a memory        component of a client device 106, and that is included in the        message 400. Image data for a sent or received message 400 may        be stored in the image table 312.    -   message video payload 408: video data, captured by a camera        component or retrieved from a memory component of the client        device 106, and that is included in the message 400. Video data        for a sent or received message 400 may be stored in the video        table 304.    -   message audio payload 410: audio data, captured by a microphone        or retrieved from a memory component of the client device 106,        and that is included in the message 400.    -   message augmentation data 412: augmentation data (e.g., filters,        stickers, or other annotations or enhancements) that represents        augmentations to be applied to message image payload 406,        message video payload 408, or message audio payload 410 of the        message 400. Augmentation data for a sent or received message        400 may be stored in the augmentation table 310.    -   message duration parameter 414: parameter value indicating, in        seconds, the amount of time for which content of the message        (e.g., the message image payload 406, message video payload 408,        message audio payload 410) is to be presented or made accessible        to a user via the messaging client 108.    -   message geolocation parameter 416: geolocation data (e.g.,        latitudinal and longitudinal coordinates) associated with the        content payload of the message. Multiple message geolocation        parameter 416 values may be included in the payload, each of        these parameter values being associated with respect to content        items included in the content (e.g., a specific image into        within the message image payload 406, or a specific video in the        message video payload 408).    -   message story identifier 418: identifier values identifying one        or more content collections (e.g., “stories” identified in the        story table 314) with which a particular content item in the        message image payload 406 of the message 400 is associated. For        example, multiple images within the message image payload 406        may each be associated with multiple content collections using        identifier values.    -   message tag 420: each message 400 may be tagged with multiple        tags, each of which is indicative of the subject matter of        content included in the message payload. For example, where a        particular image included in the message image payload 406        depicts an animal (e.g., a lion), a tag value may be included        within the message tag 420 that is indicative of the relevant        animal. Tag values may be generated manually, based on user        input, or may be automatically generated using, for example,        image recognition.    -   message sender identifier 422: an identifier (e.g., a messaging        system identifier, email address, or device identifier)        indicative of a user of the Client device 106 on which the        message 400 was generated and from which the message 400 was        sent.    -   message receiver identifier 424: an identifier (e.g., a        messaging system identifier, email address, or device        identifier) indicative of a user of the client device 106 to        which the message 400 is addressed.

The contents (e.g., values) of the various components of message 400 maybe pointers to locations in tables within which content data values arestored. For example, an image value in the message image payload 406 maybe a pointer to (or address of) a location within an image table 312.Similarly, values within the message video payload 408 may point to datastored within a video table 304, values stored within the messageaugmentations 412 may point to data stored in an augmentation table 310,values stored within the message story identifier 418 may point to datastored in a story table 314, and values stored within the message senderidentifier 422 and the message receiver identifier 424 may point to userrecords stored within an entity table 306.

Although the described flowcharts can show operations as a sequentialprocess, many of the operations can be performed in parallel orconcurrently. In addition, the order of the operations may bere-arranged. A process is terminated when its operations are completed.A process may correspond to a method, a procedure, an algorithm, etc.The operations of methods may be performed in whole or in part, may beperformed in conjunction with some or all of the operations in othermethods, and may be performed by any number of different systems, suchas the systems described herein, or any portion thereof, such as aprocessor included in any of the systems.

Time-Based Access Limitation Architecture

FIG. 5 is a schematic diagram illustrating an access-limiting process500, in terms of which access to content (e.g., an ephemeral message502, and associated multimedia payload of data) or a content collection(e.g., an ephemeral message group 504) may be time-limited (e.g., madeephemeral).

An ephemeral message 502 is shown to be associated with a messageduration parameter 506, the value of which determines an amount of timethat the ephemeral message 502 will be displayed to a receiving user ofthe ephemeral message 502 by the messaging client 108. In one example,an ephemeral message 502 is viewable by a receiving user for up to amaximum of 10 seconds, depending on the amount of time that the sendinguser specifies using the message duration parameter 506.

The message duration parameter 506 and the message receiver identifier424 are shown to be inputs to a message timer 510, which is responsiblefor determining the amount of time that the ephemeral message 502 isshown to a particular receiving user identified by the message receiveridentifier 424. In particular, the ephemeral message 502 will only beshown to the relevant receiving user for a time period determined by thevalue of the message duration parameter 506. The message timer 510 isshown to provide output to a more generalized ephemeral timer system202, which is responsible for the overall timing of display of content(e.g., an ephemeral message 502) to a receiving user.

The ephemeral message 502 is shown in FIG. 5 to be included within anephemeral message group 504 (e.g., a collection of messages in apersonal story, or an event story). The ephemeral message group 504 hasan associated group duration parameter 508, a value of which determinesa time duration for which the ephemeral message group 504 is presentedand accessible to users of the messaging system 100. The group durationparameter 508, for example, may be the duration of a music concert,where the ephemeral message group 504 is a collection of contentpertaining to that concert. Alternatively, a user (either the owninguser or a curator user) may specify the value for the group durationparameter 508 when performing the setup and creation of the ephemeralmessage group 504.

Additionally, each ephemeral message 502 within the ephemeral messagegroup 504 has an associated group participation parameter 512, a valueof which determines the duration of time for which the ephemeral message502 will he accessible within the context of the ephemeral message group504. Accordingly, a particular ephemeral message group 504 may “expire”and become inaccessible within the context of the ephemeral messagegroup 504, prior to the ephemeral message group 504 itself expiring interms of the group duration parameter 508. The group duration parameter508, group participation parameter 512, and message receiver identifier424 each provide input to a group timer 514, which operationallydetermines, firstly, whether a particular ephemeral message 502 of theephemeral message group 504 will be displayed to a particular receivinguser and, if so, for how long. Note that the ephemeral message group 504is also aware of the identity of the particular receiving user as aresult of the message receiver identifier 424.

Accordingly, the group timer 514 operationally controls the overalllifespan of an associated ephemeral message group 504, as well as anindividual ephemeral message 502 included in the ephemeral message group504. In one example, each and every ephemeral message 502 within theephemeral message group 504 remains viewable and accessible for a timeperiod specified by the group duration parameter 508. In a furtherexample, a certain ephemeral message 502 may expire, within the contextof ephemeral message group 504, based on a group participation parameter512. Note that a message duration parameter 506 may still determine theduration of time for which a particular ephemeral message 502 isdisplayed to a receiving user, even within the context of the ephemeralmessage group 504. Accordingly, the message duration parameter 506determines the duration of time that a particular ephemeral message 502is displayed to a receiving user, regardless of whether the receivinguser is viewing that ephemeral message 502 inside or outside the contextof an ephemeral message group 504.

The ephemeral tinier system 202 may furthermore operationally remove aparticular ephemeral message 502 from the ephemeral message group 504based on a determination that it has exceeded an associated groupparticipation parameter 512. For example, when a sending user hasestablished a group participation parameter 512 of 24 hours fromposting, the ephemeral timer system 202 will remove the relevantephemeral message 502 from the ephemeral message group 504 after thespecified 24 hours. The ephemeral timer system 202 also operates toremove an ephemeral message group 504 when either the groupparticipation parameter 512 for each and every ephemeral message 502within the ephemeral message group 504 has expired, or when theephemeral message group 504 itself has expired in terms of the groupduration parameter 508.

In certain use cases, a creator of a particular ephemeral message group504 may specify an indefinite group duration parameter 508. In thiscase, the expiration of the group participation parameter 512 for thelast remaining ephemeral message 502 within the ephemeral message group504 will determine when the ephemeral message group 504 itself expires.In this case, a new ephemeral message 502, added to the ephemeralmessage group 504, with a new group participation parameter 512,effectively extends the life of an ephemeral message group 504 to equalthe value of the group participation parameter 512.

Responsive to the ephemeral timer system 202 determining that anephemeral message group 504 has expired (e.g., is no longer accessible),the ephemeral timer system 202 communicates with the messaging system100 (and, for example, specifically the messaging client 108) to causean indicium (e.g., an icon) associated with the relevant ephemeralmessage group 504 to no longer be displayed within a user interface ofthe messaging client 108. Similarly, when the ephemeral timer system 202determines that the message duration parameter 506 for a particularephemeral message 502 has expired, the ephemeral timer system 202 causesthe messaging client 108 to no longer display an indicium (e.g., an iconor textual identification) associated with the ephemeral message 502.

Example Interfaces

FIG. 6 illustrates an interface 600 in accordance with one embodiment.

The interface 600 is an example of an interface that is caused to bedisplayed by the client device 106 associated with the user (e.g.,sending user) that is sending the media content item with media overlaysincluded therein. The media content item 610 is generated via inputsfrom the sending user on the client device 106. The interface 600comprises an overlay menu selectable item 602 that allows the first userto access a gallery of media overlays that can be added to the mediacontent item 610. For example, the first user selected and added groupmedia overlay 604, location media overlay 606, and user identificationmedia overlay 608.

FIG. 7 illustrates an interface 700 in accordance with one embodiment.

The interface 700 is an example of an interface that is caused to bedisplayed by the client device 106 associated with the user (e.g.,recipient user) that receives the media content item 708. The mediacontent item 708 includes group media overlay 702, user identificationmedia overlay 704, and group invitation selectable item 706. In thisexample, the recipient user is invited to join a group by selecting thegroup invitation selectable item 706. The recipient user can for exampletap or swipe up on the group invitation selectable item 706 to takeaction. In one embodiment, the group media overlay 702 and useridentification media overlay 704 are also selectable items such that therecipient user can select the group media overlay 702 to view or jointhe group “Superbuds” or select the user identification media overlay704 to view an interface associated with a user identified in the useridentification media overlay 704. Each of the group media overlay 702,user identification media overlay 704 and group invitation selectableitem 706 are examples of media overlays that are context items. Therecipient user can thus select the media overlays to take action on thecontext items (e.g., context actions).

FIG. 8 illustrates interface elements 800 in accordance with oneembodiment that can appear in the media content item 708 that isdisplayed on the client device 106 of the recipient user. It isunderstood that any portion of the interface element 802 and interfaceelement 804 can appear in the media content item 708.

Interface element 802 includes game selectable item 806 and secondarychat selectable item 808. The recipient user can select the gameselectable item 806 to activate a video game within the messaging system100 and to play the video game with the sending user.

The recipient user can select the secondary chat selectable item 808 tosend an electronic message to the sending user. In one example,selecting the secondary chat selectable item 808 causes the recipientuser's client device 106 to display a communication session interfacebetween the sending and recipient users. An example of the communicationsession interface is illustrated in interface 1200 of FIG. 12.

Interface element 804 includes location selectable item 810, cameraselectable item 812, and primary chat selectable item 814. The recipientuser can select the location selectable item 810 to cause the recipientuser's client device 106 to display the location associated with themedia content item 708 or location associated with the sending user'sclient device 106.

Selecting the camera selectable item 812 causes the recipient user'sclient device 106 to activate the camera on the client device 106. Therecipient user can select primary chat selectable item 814 to input amessage (e.g., text, emojis, etc.) to be sent to the sending user as anelectronic message.

While not shown, a media overlay in the media content item can also beassociated with a link to a feature of the messaging system 100.Features can include augmentation features. When the recipient userselects this media overlay, the augmentation feature associatedtherewith is activated on the recipient user's client device 106.

FIG. 9 illustrates an interface 900 in accordance with one embodiment.The interface 900 is a feed interface that includes a plurality of cells(e.g., cell 902) that are associated with a plurality of users withinthe messaging system 100 that are communicatively coupled with the user.Both the recipient and the sending users' client devices 106 can displaythis interface 900 which is personalized for each of the users.

The feed interface 900 displays the most recently received media contentitems in a cell at the top of the plurality of cells. While not shown,when the recipient user receives a media content item from the userassociated with cell 902, the cell 902 will display an activenotification under the username. The active notification can be, forexample, a color-filled box, a text label indicating a new media contentitem is received, icons, etc. When the recipient user selects the activenotification from a cell in the plurality of cells, the media contentitem that was sent from a client device 106 associated with the cell iscaused to be displayed by the recipient user's client device 106. Oncethe media content item is displayed, the active notification is changedto an inactive notification. In cell 902, an inactive notificationexample is shown (e.g., text label “Opened”).

FIG. 10 illustrates an interface elements 1000 in accordance with oneembodiment. Interface elements 1000 illustrate the examples ofpost-viewing cells that can be included in the interface 900 in responseto the media content item being displayed. In one example, the post-viewcell 1002, post-view cell 1004, and post-view cell 1006 are displayedwhen the media content item that was viewed can be replayed. In thisexample, the post-view cell 1002, post-view cell 1004, and post-viewcell 1006 include an inactive notification 1014, inactive notification1016, and inactive notification 1018 that include a label stating thatthe media content item can be replayed. The inactive notification 1014,inactive notification 1016, and inactive notification 1018 can alsoinclude an icon that indicates that the media content item has beenviewed (e.g., the empty square).

The post-view cell 1002 also includes context selectable item 1008 thatis associated with a media overlay that was included in the mediacontent item that was viewed. In this example, the sending user (e.g.,“Justin Lawrence”) included a media overlay associated with a video gameon the media content item that he sent to the recipient user. The mediaoverlay associated with a video game can be a video game selectable item806 as shown in interface element 802. The context selectable item 1008as shown in FIG. 10 can include an icon or image that indicates that itis associated with a video game or video game selectable item 806. Therecipient user that did not select or take action on the video gameselectable item 806 while the viewing the media content item is providedthe opportunity to do so but via the context selectable item 1008.Activation of the context selectable item 1008 for example activates thesame video game that is associated with the game selectable item 806 inthe media content item.

The post-view cell 1004 includes context selectable item 1010 that isassociated with a media overlay that was included in another mediacontent item that was sent by user Justin Lawrence and viewed by therecipient user. In this example, the sending user (e.g., “JustinLawrence”) included a media overlay associated with a group invitationon the media content item that he sent to the recipient user.

Similarly, post-view cell 1006 includes context selectable item 1012that is associated with a media overlay that was included in anothermedia content item that was sent by user in the group (e.g., DesignTeam) of which the recipient user is a member. In this example, thesending user (e.g., user in the Design Team) included a media overlayassociated with a group invitation on the media content item that hesent to the recipient user.

Group media overlay 702 (e.g., “Superbuds”) and group invitationselectable item 706 (e.g., “Join Group” icon) are examples of the mediaoverlay that is associated with a group invitation, The contextselectable item 1010 and context selectable item 1012 as shown in FIG.10 can include an icon or image that indicates that it is associatedwith a group invitation.

FIG. 11 illustrates an interface 1100 in accordance with one embodiment.Interface elements interface 1100 illustrate other examples ofpost-viewing cells that can be included in the interface 900 in responseto the media content item being displayed. In one example, the post-viewcell 1002, post-view cell 1004, and post-view cell 1006 are displayedwhen the media content item that was viewed can no longer be replayed.The inactive notification 1014, inactive notification 1016, and inactivenotification 1018 can include an icon that indicates that the mediacontent item has been viewed (e.g., the empty square). In this example,the post-view cell 1002, post-view cell 1004, and post-view cell 1006include an inactive notification 1102, inactive notification 1104, andinactive notification 1106 that include a label stating the context itemthat was associated with the media overlay. For example, inactivenotification 1102 includes text that states that the sending user,Justin Lawrence, had invited the recipient user to play a video game(e.g., “Cowabunga”) in the messaging system 100 (e.g., “challenged toCowabunga”). This indicates to the recipient user that there was a gameselectable item 806 in the media content item that the recipient userdid not take action on but there is opportunity to take action at thistime via selection of the context selectable item 1008.

Similarly, inactive notification 1104 and inactive notification 1106include a label stating the sending user, Justin Lawrence in post-viewcell 1004 or a member of the Design team in post-view cell 1006, invitedthe recipient user to join a group called the Brunch Club. Thisindicates to the recipient user that there was a group media overlay 702or group invitation selectable item 706 in the media content item thatthe recipient user did not take action on but there is opportunity totake action at this time via selection of the context selectable item1010 or context selectable item 1012, respectively,

In one embodiment, the post-view cell 1002, post-view cell 1004, andpost-view cell 1006 can be displayed in the feed interface 900 is themost recent media content item received. In one embodiment, only one ofthe post-view cells 1002, 1004, or 1006 can be displayed.

FIG. 12 illustrates an interface 1200 in accordance with one embodiment.Interface 1200 is a communication session interface that is displayed onthe recipient user's client device 106. The communication sessionassociated with the communication session interface 1200 is between therecipient user and the sending user (e.g., Leila).

When the recipient user receives a media content item from the sendinguser Leila, an active notification (not shown) can be included in theinterface 1200. Examples of the active notification can be an image oricon such as a filled in square, a text label (e.g., New, Unopened,etc.), or any combination thereof. The recipient user can select theactive notification to cause the media content item to be displayed. Inresponse to the media content item being displayed, an inactivenotification 1202 is displayed that indicates to the recipient user thatshe has viewed the media content item. For example, the inactivenotification 1202 can include an image or icon such as the empty squareshown, a text label (e.g., Opened, Seen, Old, etc.), or any combinationthereof.

When the media content item includes one or more media overlays, inresponse to the media content item being displayed, one or moreselectable items that are associated with these one or more mediaoverlays included in the media content items are generated and displayedwith the inactive notification 1202. The selectable items associatedwith the media overlays as generated to allow the recipient user to takeaction on the media overlays post-viewing the media content item for alimited period of time.

In interface 1200, the sending user Leila included six media overlays inthe media content item on which the recipient user could have takenaction. Accordingly, selectable items based on each of the mediaoverlays in the media content item is generated. As shown in interface1200, examples of the selectable items associated with the mediaoverlays include context selectable item 1204, context selectable item1206, context selectable item 1208, context selectable item 1210,context selectable item 1212, and context selectable item 1214. In oneembodiment, context selectable item 1204, context selectable item 1206,context selectable item 1208, context selectable item 1210, contextselectable item 1212, and context selectable item 1214 are displayed andavailable to the recipient user to select for a time period that isbased on the ephemeral timer system 202 or determined by theaccess-limiting process 500. In one embodiment, the time period is apredetermined period of time that is established by an ephemeral timerand a timestamp associated with the media content item. In anotherembodiment, the time period is a predetermined time period such as 24hours. In one embodiment, the context selectable items 1204, 1206, 1208,1210, 1212, and 1214 are displayed when the media content item includingthe media overlays associated with the selectable items is the mostrecent media content item or electronic communication (e.g., text, chat)received from the sending user Leila in this communication sessioninterface 1200.

Context selectable item 1204 is an example of a selectable itemassociated with a video game selectable item 806. As discussed above,the media content item that sending user Leila sent to the recipientuser can include a media overlay inviting the recipient user to play avideo game (e.g., “Cowabunga”). The media overlay associated with thevideo game can be, for example, game selectable item 806. While therecipient user failed to take action on the media. overlay in the mediacontent item, the recipient user can select context selectable item 1204to activate the video game and play with the sending user Leila.

Context selectable item 1206 is an example of a selectable itemassociated with an external link to a third-party application or webpage(e.g., YouTube.com). In this example, the media content item fromsending user Leila includes a media overlay that is associated with anexternal link to YouTube. While the recipient user failed to take actionon the media overlay in the media content item, the recipient user canselect context selectable item 1206 to activate the external link.

Context selectable item 1208, context selectable item 1210 and contextselectable item 1212 are examples of selectable items associated withuser identification of users in the messaging system 100. The mediacontent item from sending user Leila includes media overlay that areassociated with user identifications such as, for example, useridentification media overlay 608 and user identification media overlay704. In this example, sending user Leila included media overlaysincluded with users Jeremy, Max, and David as shown in interface 1200.The recipient user may not have taken action on the media overlaysassociated with the user identification in the media content item butcan take action post-viewing the media content item by selecting thecontext selectable item 1208, context selectable item 1210, or contextselectable item 1212 to add these users to her social graph or networkwithin the messaging system 100.

Context selectable item 1214 is an example of a selectable itemassociated with a location. In this example, the media content item fromsending user Leila includes a media overlay that is associated with alocation (e.g., Sightglass Coffee). Examples of a media overlay that isassociated with a location is location media overlay 606 shown ininterface 600. While the recipient user failed to take action on themedia location overlay in the media content item, the recipient user canselect context selectable item 1214 to cause the client device 106 todisplay information on the location (e.g., displaying the location on amap display).

While not shown the media overlay in the media content item can beassociated with a link to a feature of the messaging system 100.Features can include augmentation features. In this example, a contextselectable item associated with the augmentation feature can be causedto be displayed. When the recipient user selects this context selectableitem, the augmentation feature associated therewith is activated on therecipient user's client device 106.

Process of Generating Selectable Item Providing Post-Viewing ContextAction

FIG. 13 is a flowchart for a process 1300 of generating a selectableitem that provides post-viewing context action in accordance with oneembodiment. The operations of process 1300 may be performed by anynumber of different systems, such as the messaging server 114 or themessaging client 104 described herein, or any portion thereof, such as aprocessor included in any of the systems.

At operation 1302, a processor receives a media content item thatincludes a first media overlay from a first client device 106 that isassociated with a first user.

At operation 1304, the processor causes an active notificationassociated with the media content item to be displayed on a notificationuser interface by a second client device 106 associated with a seconduser. The notification user interface can be a feed interface 900 orcommunication session interface 1200.

At operation 1306, the processor receives a selection of the activenotification from the second client device 106.

In response to receiving the selection of the active notification, theprocessor causes the media content item to be displayed by the secondclient device 106 at operation 1308.

At operation 1310, in response to the media content item being displayedby the second client device 106, the processor causes the second clientdevice 106 to display the notification user interface comprising aninactive notification and a first selectable item that is associatedwith the first media overlay. When the notification user interface is afeed interface 900 such that the media content item was received as adirect message from the first user to the second user, the firstselectable item can be a context selectable item 1008, contextselectable item 1010, or context selectable item 1012 as shown in FIG.10 and FIG. 11. In this example, in response to the media content itembeing displayed by the second client device 106, the processor causesthe second client device 106 to display the notification user interfacecomprising a plurality of cells associated with a plurality of users ona messaging system 100, For example, the first cell in the plurality ofcells in interface 900 can be associated with the first user and thefirst cell comprises the inactive notification and the first selectableitem.

When the notification user interface is a communication sessioninterface 1200 such that the media content item was received in thecommunication session (e.g., private chat or group chat) between thefirst user and the second user, the first selectable item can be acontext selectable item 1204, context selectable item 1206, contextselectable item 1208, context selectable item 1210, context selectableitem 1212, or context selectable item 1214 as shown in FIG. 12. In thisexample, in response to the media content item being displayed by thesecond client device 106, the processor causes the second client device106 to display the notification user interface (e.g., interface 1200)comprising the inactive notification and the first selectable item belowthe inactive notification.

The processor can cause the notification user interface comprising theinactive notification and the first selectable item to be displayed fora predetermined period of time. The predetermined period of time can be,for example, set as 24 hours. The predetermined period of time can alsobe based on the time frame that the media content item can be viewed bythe second user. In this example, the predetermined period of time isestablished by an ephemeral timer and a timestamp associated with themedia content item. In response to the predetermined period of timehaving expired, the processor can cause the second client device 106 todisplay the notification user interface without the inactivenotification and the first selectable item.

In one embodiment, when the media content item includes the first mediaoverlay and a second media overlay, in response to the media contentitem being displayed by the second client device 106, the processorcauses the second client device 106 to display the notification userinterface comprising the inactive notification, the first selectableitem and a second selectable item that is associated with the secondmedia overlay, as shown in interface 1200 of FIG. 12.

Machine Architecture

FIG. 14 is a diagrammatic representation of the machine 1400 withinwhich instructions 1410 (e.g., software, a program, an application, anapples, an app, or other executable code) for causing the machine 1400to perform any one or more of the methodologies discussed herein may beexecuted. For example, the instructions 1410 may cause the machine 1400to execute any one or more of the methods described herein. Theinstructions 1410 transform the general, non-programmed machine 1400into a particular machine 1400 programmed to carry out the described andillustrated functions in the manner described. The machine 1400 mayoperate as a standalone device or may be coupled (e.g., networked) toother machines. In a networked deployment, the machine 1400 may operatein the capacity of a server machine or a client machine in aserver-client network environment, or as a peer machine in apeer-to-peer (or distributed) network environment. The machine 1400 maycomprise, but not be limited to, a server computer, a client computer, apersonal computer (PC), a tablet computer, a laptop computer, a netbook,a set-top box (STB), a personal digital assistant (PDA), anentertainment media system, a cellular telephone, a smartphone, a mobiledevice, a wearable device (e.g., a smartwatch), a smart home device(e.g., a smart appliance), other smart devices, a web appliance, anetwork router, a network switch, a network bridge, or any machinecapable of executing the instructions 1410, sequentially or otherwise,that specify actions to be taken by the machine 1400. Further, whileonly a single machine 1400 is illustrated, the term “machine” shall alsobe taken to include a collection of machines that individually orjointly execute the instructions 1410 to perform any one or more of themethodologies discussed herein. The machine 1400, for example, maycomprise the client device 106 or any one of a number of server devicesforming part of the messaging server system 104. In some examples, themachine 1400 may also comprise both client and server systems, withcertain operations of a particular method or algorithm being performedon the server-side and with certain operations of the particular methodor algorithm being performed on the client-side.

The machine 1400 may include processors 1404, memory 1406, andinput/output I/O components 638, which may be configured to communicatewith each other via a bus 1440. In an example, the processors 1404(e.g., a Central Processing Unit (CPU), a Reduced Instruction SetComputing (RISC) Processor, a Complex Instruction Set Computing (CISC)Processor, a Graphics Processing Unit (GPU), a Digital Signal Processor(DSP), an Application Specific Integrated Circuit (ASIC), aRadio-Frequency Integrated Circuit (RFIC), another processor, or anysuitable combination thereof) may include, for example, a processor 1408and a processor 1412 that execute the instructions 1410. The term“processor” is intended to include multi-core processors that maycomprise two or more independent processors (sometimes referred to as“cores”) that may execute instructions contemporaneously. Although FIG.14 shows multiple processors 1404, the machine 1400 may include a singleprocessor with a single-core, a single processor with multiple cores(e.g., a multi-core processor), multiple processors with a single core,multiple processors with multiples cores, or any combination thereof.

The memory 1406 includes a main memory 1414, a static memory 1416, and astorage unit 1418, both accessible to the processors 1404 via the bus1440. The main memory 1406, the static memory 1416, and storage unit1418 store the instructions 1410 embodying any one or more of themethodologies or functions described herein. The instructions 1410 mayalso reside, completely or partially, within the main memory 1414,within the static memory 1416, within machine-readable medium 1420within the storage unit 1418, within at least one of the processors 1404(e.g., within the Processor's cache memory), or any suitable combinationthereof, during execution thereof by the machine 1400.

The I/O components 1402 may include a wide variety of components toreceive input, provide output, produce output, transmit information,exchange information, capture measurements, and so on. The specific I/O)components 1402 that are included in a particular machine will depend onthe type of machine. For example, portable machines such as mobilephones may include a touch input device or other such input mechanisms,while a headless server machine will likely not include such a touchinput device. It will be appreciated that the I/O components 1402 mayinclude many other components that are not shown in FIG. 14. In variousexamples, the I/O components 1402 may include user output components1426 and user input components 1428. The user output components 1426 mayinclude visual components (e.g., a display such as a plasma displaypanel (PDP), a light-emitting diode (LED) display, a liquid crystaldisplay (LCD), a projector, or a cathode ray tube (CRT)), acousticcomponents (e.g., speakers), haptic components (e.g., a vibratory motor,resistance mechanisms), other signal generators, and so forth. The userinput components 142.8 may include alphanumeric input components (e.g.,a keyboard, a touch screen configured to receive alphanumeric input, aphoto-optical keyboard, or other alphanumeric input components),point-based input components (e.g., a mouse, a touchpad, a trackball, ajoystick, a motion sensor, or another pointing instrument), tactileinput components (e.g., a physical button, a touch screen that provideslocation and force of touches or touch gestures, or other tactile inputcomponents), audio input components (e.g., a microphone), and the like.

In further examples. the I/O components 1402 may include biometriccomponents 1430, motion components 1432, environmental components 1434,or position components 1436, among a wide array of other components. Forexample, the biometric components 1430 include components to detectexpressions (e.g., hand expressions, facial expressions, vocalexpressions, body gestures, or eye-tracking), measure biosignals (e.g.,blood pressure, heart rate, body temperature, perspiration, or brainwaves), identify a person (e.g., voice identification, retinalidentification, facial identification, fingerprint identification, orelectroencephalogram-based identification), and the like. The motioncomponents 1432 include acceleration sensor components (e.g.,accelerometer), gravitation sensor components, rotation sensorcomponents (e.g., gyroscope).

The environmental components 1434 include, for example, one or cameras(with still image/photograph and video capabilities), illuminationsensor components (e.g., photometer), temperature sensor components(e.g., one or more thermometers that detect ambient temperature),humidity sensor components, pressure sensor components (e.g.,barometer), acoustic sensor components (e.g., one or more microphonesthat detect background noise), proximity sensor components (e.g.,infrared sensors that detect nearby objects), gas sensors (e.g., gasdetection sensors to detection concentrations of hazardous gases forsafety or to measure pollutants in the atmosphere), or other componentsthat may provide indications, measurements, or signals corresponding toa surrounding physical environment.

With respect to cameras, the client device 106 may have a camera systemcomprising, for example, front cameras on a front surface of the clientdevice 106 and rear cameras on a rear surface of the client device 106.The front cameras may, for example, be used to capture still images andvideo of a user of the client device 106 (e.g., “selfies”), which maythen be augmented with augmentation data (e.g., filters) describedabove. The rear cameras may, for example, be used to capture stillimages and videos in a more traditional camera mode, with these imagessimilarly being augmented with augmentation data. In addition to frontand rear cameras, the client device 106 may also include a 360° camerafor capturing 360° photographs and videos.

Further, the camera system of a client device 106 may include dual rearcameras (e.g., a primary camera as well as a depth-sensing camera), oreven triple, quad or penta rear camera configurations on the front andrear sides of the client device 106. These multiple cameras systems mayinclude a wide camera, an ultra-wide camera, a telephoto camera, a macrocamera and a depth sensor, for example.

The position components 1436 include location sensor components (e.g., aGPS receiver component), altitude sensor components (e.g., altimeters orbarometers that detect air pressure from which altitude may be derived),orientation sensor components (e.g., magnetometers), and the like.

Communication may be implemented using a wide variety of technologies.The I/O components 1402 further include communication components 1438operable to couple the machine 1400 to a network 1422 or devices 1424via respective coupling or connections. For example, the communicationcomponents 1438 may include a network interface Component or anothersuitable device to interface with the network 1422. In further examples,the communication components 1438 may include wired communicationcomponents, wireless communication components, cellular communicationcomponents, Near Field Communication (NFC) components, Bluetooth®components (e.g., Bluetooth® Low Energy), Wi-Fi® components, and othercommunication components to provide communication via other modalities.The devices 1424 may be another machine or any of a wide variety ofperipheral devices (e.g., a peripheral device coupled via a USB).

Moreover, the communication components 1438 may detect identifiers orinclude components operable to detect identifiers. For example, thecommunication components 1438 may include Radio Frequency Identification(RFID) tag reader components, NFC smart tag detection components,optical reader components (e.g., an optical sensor to detectone-dimensional bar codes such as Universal Product Code (UPC) bar code,multi-dimensional bar codes such as Quick Response (QR) code, Azteccode, Data Matrix, Dataglyph, MaxiCode, PDF417, Ultra Code, UCC RSS-2Dbar code, and other optical codes), or acoustic detection components(e.g., microphones to identify tagged audio signals). In addition, avariety of information may be derived via the communication components1438, such as location via Internet Protocol (IP) geolocation, locationvia Wi-Fi® signal triangulation, location via detecting an NFC beaconsignal that may indicate a particular location, and so forth.

The various memories (e.g., main memory 1414, static memory 1416, andmemory of the processors 1404) and storage unit 1418 may store one ormore sets of instructions and data structures (e.g., software) embodyingor used by any one or more of the methodologies or functions describedherein. These instructions (e.g., the instructions 1410), when executedby processors 1404, cause various operations to implement the disclosedexamples.

The instructions 1410 may be transmitted or received over the network1422, using a transmission medium, via a network interface device (e.g.,a network interface component included in the communication components1438) and using any one of several well-known transfer protocols (e.g.,hypertext transfer protocol (HTTP)). Similarly, the instructions 1410may be transmitted or received using a transmission medium via acoupling (e.g., a peer-to-peer coupling) to the devices 1424.

Software Architecture

FIG. 15 is a block diagram 1500 illustrating a software architecture1504, which can be installed on any one or more of the devices describedherein. The software architecture 1504 is supported by hardware such asa machine 1502 that includes processors 1520, memory 1526, and I/Ocomponents 1538. In this example, the software architecture 1504 can beconceptualized as a stack of layers, where each layer provides aparticular functionality, The software architecture 1504 includes layerssuch as an operating system 1512, libraries 1510, frameworks 1508, andapplications 1506. Operationally, the applications 1506 invoke API calls1550 through the software stack and receive messages 1552 in response tothe API calls 1550.

The operating system 1512 manages hardware resources and provides commonservices. The operating system 1512 includes, for example, a kernel1514, services 1516, and drivers 1522. The kernel 1514 acts as anabstraction layer between the hardware and the other software layers.For example, the kernel 1514 provides memory management, processormanagement (e.g., scheduling), component management, networking, andsecurity settings, among other functionality. The services 1516 canprovide other common services for the other software layers. The drivers1522 are responsible for controlling or interfacing with the underlyinghardware. For instance, the drivers 1522 can include display drivers,camera drivers, BLUETOOTH® or BLUETOOTH® Low Energy drivers, flashmemory drivers, serial communication drivers (e.g., USB drivers), WI-FI®drivers, audio drivers, power management drivers, and so forth.

The libraries 1510 provide a common low-level infrastructure used by theapplications 1506. The libraries 1510 can include system libraries 1518(e.g., C standard library) that provide functions such as memoryallocation functions, string manipulation functions, mathematicfunctions, and the like. In addition, the libraries 1510 can include APIlibraries 1524 such as media libraries (e.g., libraries to supportpresentation and manipulation of various media formats such as MovingPicture Experts Group-4 (MPEG4), Advanced Video Coding (H.264 or AVC),Moving Picture Experts Group Layer-3 (MP3), Advanced Audio Coding (AAC),Adaptive Multi-Rate (AMR) audio codec, Joint Photographic Experts Group(JPEG or JPG), or Portable Network Graphics (PNG)), graphics libraries(e.g., an OpenGL framework used to render in two dimensions (2D) andthree dimensions (3D) in a graphic content on a display), databaselibraries (e.g., SQLite to provide various relational databasefunctions), web libraries (e.g., WebKit to provide web browsingfunctionality), and the like. The libraries 1510 can also include a widevariety of other libraries 1528 to provide many other APIs to theapplications 1506.

The frameworks 1508 provide a common high-level infrastructure that isused by the applications 1506. For example, the frameworks 1508 providevarious graphical user interface (GUI) functions, high-level resourcemanagement, and high-level location services. The frameworks 1508 canprovide a broad spectrum of other APIs that can be used by theapplications 1506, some of which may be specific to a particularoperating system or platform.

In an example, the applications 1506 may include a home application1536, a contacts application 1530, a browser application 1532, a bookreader application 1534, a location application 1542, a mediaapplication 1544, a messaging application 1546, a game application 1548,and a broad assortment of other applications such as a third-partyapplication 1540. The applications 1506 are programs that executefunctions defined in the programs. Various programming languages can beemployed to create one or more of the applications 1506, structured in avariety of manners, such as object-oriented programming languages e.g.,Objective-C, Java, or C++) or procedural programming languages (e.g., Cor assembly language). In a specific example, the third-partyapplication 1540 (e.g., an application developed using the ANDROID™ orIOS™ software development kit (SDK) by an entity other than the vendorof the particular platform) may be mobile software running on a mobileoperating system such as IOS™, ANDROID™, WINDOWS® Phone, or anothermobile operating system. In this example, the third-party application1540 can invoke the API calls 1550 provided by the operating system 1512to facilitate functionality described herein.

Glossary

“Carrier signal” refers to any intangible medium that is capable ofstoring, encoding, or carrying instructions for execution by themachine, and includes digital or analog communications signals or otherintangible media to facilitate communication of such instructions.Instructions may be transmitted or received over a network using atransmission medium via a network interface device.

“Client device” refers to any machine that interfaces to acommunications network to obtain resources from one or more serversystems or other client devices. A client device may be, but is notlimited to, a mobile phone, desktop computer, laptop, portable digitalassistants (PDAs), smartphones, tablets, ultrabooks, netbooks, laptops,multi-processor systems, microprocessor-based or programmable consumerelectronics, game consoles, set-top boxes, or any other communicationdevice that a user may use to access a network.

“Communication network” refers to one or more portions of a network thatmay be an ad hoc network, an intranet, an extranet, a virtual privatenetwork (VPN), a local area network (LAN), a wireless LAN (WLAN), a widearea network (WAN), a wireless WAN (WWAN), a metropolitan area network(MAN), the Internet, a portion of the Internet, a portion of the PublicSwitched Telephone Network (PSTN), a plain old telephone service (POTS)network, a cellular telephone network, a wireless network, a Wi-Fi®network, another type of network, or a combination of two or more suchnetworks. For example, a network or a portion of a network may include awireless or cellular network and the coupling may be a Code DivisionMultiple Access (CDMA) connection, a Global System for Mobilecommunications (GSM) connection, or other types of cellular or wirelesscoupling. In this example, the coupling may implement any of a varietyof types of data transfer technology, such as Single Carrier RadioTransmission Technology (1×RTT), Evolution-Data Optimized (EVDO)technology, General Packet Radio Service (CPRS) technology, EnhancedData rates for GSM Evolution (EDGE) technology, third GenerationPartnership Project (3GPP) including 3G, fourth generation wireless (4G)networks, Universal Mobile Telecommunications System (UMTS), High SpeedPacket Access (HSPA), Worldwide interoperability for Microwave Access(WiMAX), Long Term Evolution (LTE) standard, others defined by variousstandard-setting organizations, other long-range protocols, or otherdata transfer technology.

“Component” refers to a device, physical entity, or logic havingboundaries defined by function or subroutine calls, branch points, APIs,or other technologies that provide for the partitioning ormodularization of particular processing or control functions. Componentsmay be combined via their interfaces with other components to carry outa machine process. A component may be a packaged functional hardwareunit designed for use with other components and a part of a program thatusually performs a particular function of related functions. Componentsmay constitute either software components (e.g., code embodied on amachine-readable medium) or hardware components. A “hardware component”is a tangible unit capable of performing certain operations and may beconfigured or arranged in a certain physical manner. In various exampleembodiments, one or more computer systems (e.g., a standalone computersystem, a client computer system, or a server computer system) or one ormore hardware components of a computer system (e.g., a processor or agroup of processors) may be configured by software (e.g., an applicationor application portion) as a hardware component that operates to performcertain operations as described herein. A hardware component may also beimplemented mechanically, electronically, or any suitable combinationthereof. For example, a hardware component may include dedicatedcircuitry or logic that is permanently configured to perform certainoperations. A hardware component may be a special-purpose processor,such as a field-programmable gate array (FPGA) or an applicationspecific integrated circuit (ASIC). A hardware component may alsoinclude programmable logic or circuitry that is temporarily configuredby software to perform certain operations. For example, a hardwarecomponent may include software executed by a general-purpose processoror other programmable processor. Once configured by such software,hardware components become specific machines (or specific components ofa machine) uniquely tailored to perform the configured functions and areno longer general-purpose processors. It will be appreciated that thedecision to implement a hardware component mechanically, in dedicatedand permanently configured circuitry, or in temporarily configuredcircuitry (e.g., configured by software), may be driven by cost and timeconsiderations. Accordingly, the phrase “hardware component”(or“hardware-implemented component”) should be understood to encompass atangible entity, be that an entity that is physically constructed,permanently configured (e.g., hardwired), or temporarily configured(e.g., programmed) to operate in a certain manner or to perform certainoperations described herein. Considering embodiments in which hardwarecomponents are temporarily configured (e.g., programmed), each of thehardware components need not be configured or instantiated at any oneinstance in time. For example, where a hardware component comprises ageneral-purpose processor configured by software to become aspecial-purpose processor, the general-purpose processor may beconfigured as respectively different special-purpose processors (e.g.,comprising different hardware components) at different times. Softwareaccordingly configures a particular processor or processors, forexample, to constitute a particular hardware component at one instanceof time and to constitute a different hardware component at a differentinstance of time. Hardware components can provide information to, andreceive information from, other hardware components. Accordingly, thedescribed hardware components may be regarded as being communicativelycoupled. Where multiple hardware components exist contemporaneously,communications may be achieved through signal transmission (e.g., overappropriate circuits and buses) between or among two or more of thehardware components. In embodiments in which multiple hardwarecomponents are configured or instantiated at different times,communications between such hardware components may be achieved, forexample, through the storage and retrieval of information in memorystructures to which the multiple hardware components have access. Forexample, one hardware component may perform an operation and store theoutput of that operation in a memory device to which it iscommunicatively coupled. A further hardware component may then, at alater time, access the memory device to retrieve and process the storedoutput. Hardware components may also initiate communications with inputor output devices, and can operate on a resource (e.g., a collection ofinformation). The various operations of example methods described hereinmay be performed, at least partially, by one or more processors that aretemporarily configured (e.g., by software) or permanently configured toperform the relevant operations. Whether temporarily or permanentlyconfigured, such processors may constitute processor-implementedcomponents that operate to perform one or more operations or functionsdescribed herein. As used herein, “processor-implemented component”refers to a hardware component implemented using one or more processors.Similarly, the methods described herein may be at least partiallyprocessor-implemented, with a particular processor or processors beingan example of hardware. For example, at least some of the operations ofa method may be performed by one or more processors 1004 orprocessor-implemented components. Moreover, the one or more processorsmay also operate to support performance of the relevant operations in a“cloud computing” environment or as a “software as a service” (SaaS).For example, at least some of the operations may be performed by a groupof computers (as examples of machines including processors), with theseoperations being accessible via a network (e.g., the Internet) and viaone or more appropriate interfaces (e.g., an API). The performance ofcertain of the operations may be distributed among the processors, notonly residing within a single machine, but deployed across a number ofmachines. In some example embodiments, the processors orprocessor-implemented components may be located in a single geographiclocation (e.g., within a home environment, an office environment, or aserver farm). In other example embodiments, the processors orprocessor-implemented components may be distributed across a number ofgeographic locations.

“Computer-readable storage medium” refers to both machine-storage mediaand transmission media, Thus, the terms include both storagedevices/media and carrier waves/modulated data signals. The terms“machine-readable medium,” “computer-readable medium” and“device-readable medium” mean the same thing and may be usedinterchangeably in this disclosure.

“Ephemeral message” refers to a message that is accessible for atime-limited duration. An ephemeral message may be a text, an image, avideo and the like. The access time for the ephemeral message may be setby the message sender. Alternatively, the access time may be a defaultsetting or a setting specified by the recipient. Regardless of thesetting technique, the message is transitory.

“Machine storage medium” refers to a single or multiple storage devicesand media (e.g., a centralized or distributed database, and associatedcaches and servers) that store executable instructions, routines anddata. The term shall accordingly be taken to include, but not be limitedto, solid-state memories, and optical and magnetic media, includingmemory internal or external to processors. Specific examples ofmachine-storage media, computer-storage media and device-storage mediainclude non-volatile memory, including by way of example semiconductormemory devices, e.g., erasable programmable read-only memory (EPROM),electrically erasable programmable read-only memory (EEPROM), FPGA, andflash memory devices; magnetic disks such as internal hard disks andremovable disks; magneto-optical disks; and CD-ROM and DVD-ROM disks Theterms “machine-storage medium,” “device-storage medium,”“computer-storage medium” mean the same thing and may be usedinterchangeably in this disclosure. The terms “machine-storage media,”“computer-storage media,” and “device-storage media” specificallyexclude carrier waves, modulated data signals, and other such media, atleast some of which are covered under the term “signal medium.”

“Non-transitory computer-readable storage medium” refers to a tangiblemedium that is capable of storing, encoding, or carrying theinstructions for execution by a machine.

“Signal medium” refers to any intangible medium that is capable ofstoring, encoding, or carrying the instructions for execution by amachine and includes digital or analog communications signals or otherintangible media to facilitate communication of software or data. Theterm “signal medium” shall be taken to include any form of a modulateddata signal, carrier wave, and so forth. The term “modulated datasignal” means a signal that has one or more of its characteristics setor changed in such a matter as to encode information in the signal. Theterms “transmission medium” and “signal medium” mean the same thing andmay be used interchangeably in this disclosure.

What is claimed is:
 1. A method comprising: receiving, by a processor, amedia content item from a first client device associated with a firstuser, the media content item comprising a first media overlay; causingan active notification associated with the media content item to bedisplayed on a notification user interface by a second client deviceassociated with a second user; receiving a selection of the activenotification from the second client device; in response to receiving theselection of the active notification, causing the media content item tobe displayed by the second client device; and in response to the mediacontent item being displayed by the second client device, causing thesecond client device to display the notification user interfacecomprising an inactive notification and a first selectable item that isassociated with the first media overlay.
 2. The method of claim 1,wherein the processor causes the second client device to display thenotification user interface comprising the inactive notification and thefirst selectable item for a predetermined period of time.
 3. The methodof claim 2, further comprising: in response to the predetermined periodof time having expired, causing the second client device to display thenotification user interface without the inactive notification and thefirst selectable item.
 4. The method of claim 3, wherein thepredetermined period of time is established by an ephemeral timer and atimestamp associated with the media content item.
 5. The method of claim1, further comprising: in response to the media content item beingdisplayed by the second client device, causing the second client deviceto display the notification user interface comprising a plurality ofcells associated with a plurality of users on a messaging system,wherein the first cell in the plurality of cells is associated with thefirst user, wherein the first cell comprises the inactive notificationand the first selectable item.
 6. The method of claim 1, wherein themedia content item is being received in an electronic communicationsession between the first user and the second user.
 7. The method ofclaim 6, further comprising: in response to the media content item beingdisplayed by the second client device, causing the second client deviceto display the notification user interface comprising the inactivenotification and the first selectable item below the inactivenotification, wherein the notification user interface is an electroniccommunication session interface.
 8. The method of claim 1, wherein themedia content item comprises the first media overlay and a second mediaoverlay.
 9. The method of claim 8, further comprising: in response tothe media content item being displayed by the second client device,causing the second client device to display the notification userinterface comprising the inactive notification, the first selectableitem and a second selectable item that is associated with the secondmedia overlay.
 10. The method of claim 1, wherein the first mediaoverlay and the second media overlay are associated with a location, auser identification of a user in a messaging system, a groupcommunication session, a group in the messaging system, a video gamewithin the messaging system, a link to an feature of the messagingsystem, or an external link to a third-party application or to anexternal website.
 11. The method of claim 10, further comprising: whenthe notification user interface comprising the inactive notification andthe first selectable item is displayed, receiving a selection of thefirst selectable item from the second client device.
 12. The method ofclaim 11, further comprising: when the first media overlay is associatedthe location, in response to the selection of the first selectable itemis received, causing the second client device to display the location ona map display or information on the location.
 13. The method of claim11, further comprising: when the first media overlay is associated theuser identification of the user in the messaging system, in response tothe selection of the first selectable item is received, causing thesecond client device to display an interface associated with the user oradding the user to a social graph associated with the second user. 14.The method of claim 11, further comprising: when the first media overlayis associated the group communication session, in response to theselection of the first selectable item is received, adding the seconduser to the group communication session.
 15. The method of claim 11,further comprising: when the first media overlay is associated the groupin the messaging system, in response to the selection of the firstselectable item is received, adding the second user to the group. 16.The method of claim 11, further comprising: when the first media overlayis associated the video game within the messaging system, in response tothe selection of the first selectable item is received, causing thevideo game to be activated on the second client device.
 17. The methodof claim 11, further comprising: when the first media overlay isassociated the external link to the third-party application, in responseto the selection of the first selectable item is received, causing theexternal link to be activated on the second client device, and causingthe third party-application to be displayed by the second client device.18. The method of claim 1, wherein the media content item comprises animage, a video, text, or audio.
 19. The method of claim 1, wherein thefirst media overlay is an image, a text, a link, or an animation.
 20. Anon-transitory computer-readable storage medium having stored thereoninstructions, when executed by a processor, causes the processor toperform operations comprising: receiving a media content item from afirst client device associated with a first user, the media content itemcomprising a first media overlay; causing an active notificationassociated with the media content item to be displayed on a notificationuser interface by a second client device associated with a second user;receiving a selection of the active notification from the second clientdevice; in response to receiving the selection of the activenotification, causing the media content item to be displayed by thesecond client device; and in response to the media content item beingdisplayed by the second client device, causing the second client deviceto display the notification user interface comprising an inactivenotification and a first selectable item that is associated with thefirst media overlay.
 21. A system comprising: a processor; and a memoryhaving instructions stored thereon, when executed by the processor,causes the system to perform operations comprising: receiving a mediacontent item from a first client device associated with a first user,the media content item comprising a first media overlay; causing anactive notification associated with the media content item to bedisplayed on a notification user interface by a second client deviceassociated with a second user; receiving a selection of the activenotification from the second client device; in response to receiving theselection of the active notification, causing the media content item tobe displayed by the second client device; and in response to the mediacontent item being displayed by the second client device, causing thesecond client device to display the notification user interfacecomprising an inactive notification and a first selectable item that isassociated with the first media overlay,